lemlist vs Instantly
Short answer: lemlist scores higher in 1 of 1 shared ranking. Every number below comes from the same public checklist as our rankings, with a source for every point.
Best AI Tools for Cold Outreach on a Solo Budget
Task: Find 10 leads and send a 3-step cold email sequence. lemlist ranks #1 and Instantly ranks #2 of 5. See the full ranking →
| Criterion | lemlist | Instantly | Winner |
|---|---|---|---|
| Plan scored | Email ($69/mo) | Starter bundle (Outreach Growth + Credits Growth) ($94/mo) | |
| Overall score | 8.3 | 7.8 | lemlist |
| Quality (40%) | 10 | 10 | Tie |
| Speed / time saved (25%) | 10 | 9 | lemlist |
| Price (20%) | 2 | 1 | lemlist |
| Ease of use (15%) | 9 | 9 | Tie |
Pick lemlist if…
Most complete single plan here; $69 a month is real money in a quiet month.
On the plan scored, lemlist has and Instantly lacks or limits:
- Unified inbox for replies on the scored plan
Email plan is $69/mo monthly ($55 yearly).
Pick Instantly if…
Full stack, but leads plus sending costs $94 a month.
Instantly has no checklist item here that lemlist lacks.
Leads need the Credits plan and sending needs the Outreach plan. The Starter bundle is $94/mo monthly ($85 yearly). Outreach alone is $47 if you bring your own leads.
Pricing
| Tool | List price | Free plan / trial | Checked |
|---|---|---|---|
| lemlist | $55/mo billed annually ($69 monthly) | No free plan. 14-day trial | 2026-10-22 |
| Instantly | $37.60/mo billed yearly ($47 monthly) | No free plan listed | 2026-10-22 |
Prices are list prices from each vendor's pricing page on the date shown. Introductory discounts are ignored. How we score →